While interest grows in the use of genomic data to improve care for patients, the scope of the challenges facing the healthcare industry for personalizing medicine is breathtakingly large.

The promise of genomics in care has been thrust into the spotlight over the past year, thanks to the Obama Administration’s launch of the Precision Medicine Initiative. While $215 million has been budgeted to support these efforts, much work lies ahead before personalized medicine becomes a reality for patients at their local hospitals.

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