Apple Computer is trying to be sensitive to how consumer health data in apps using its HealthKit software development platform will be used, as evidenced by the vendor’s rules which include significant protections for consumers.

That’s the view of Jennifer Geetter and Julia Jacobson, both partners at the law firm McDermott, Will & Emery. For instance, one condition for use of consumer data on Apple’s developer website states: “Apps may not use user data gathered from the HealthKit API for advertising or other use-based data mining purposes other than improving health, medical, and fitness management, or for the purpose of medical research.”

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