The American Medical Association has created a Health Insurer Code of Conduct Principles and challenges payers to commit to following the code.

Several of the 10 principles relate to the use of information technology. Provisions under the third principle, Access to Medical Care, call for provider directories to be easily available in paper and electronic formats. Both formats should provide specific information, including clear disclosures if a provider is in a restricted "tier" of coverage or "out of network," along with terms of financial and access limitations.

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