The AMA is teaming with IDEA Labs, a technology incubator, to work with students at five universities who are developing new technologies for physicians that take into account how practices really operate.

In many ways, technology has not made healthcare simpler because the technology is clunky and wasn’t designed to support physician practice workflows, says James Madara, MD, CEO and executive vice president of the American Medical Association. Electronic health records are a prime example, he adds, noting that unlike other industries, “healthcare is not a linear manufacturing process; it’s more of a systems engineering problem.”

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