JUN 12, 2008 2:47pm ET

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Blues Plan Joins Google Health

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Blue Cross and Blue Shield of Massachusetts is the first health insurer to offer members services through Google Health.

The Blues plan will enable members to import pertinent claims data into their personal health records. This could include medications, diagnoses and office visits, among other information. Integration with the consumer health portal of Mountain View, Calif.-based Google Inc. is expected to be complete this fall.

Members then can open a Google Health account and authorize importation of their claims data from the Blues plan. More information is available at a href="http://www.bluecrossma.com">bluecrossma.com and a href="http://www.google.com/health">google.com/health.

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A major success factor for accountable care organizations will be linking caregivers across the spectrum of care delivery. If history is any indication, that's going to be an industrywide struggle.

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