With Consumers Facing a ‘Rat Maze,’ Insurer Tries to Create New Set of Norms

Aetna, one of the nation's largest health insurers, is embracing digital tools built around individuals in order to create a "new set of norms" for the U.S. health care system. Delivering the opening keynote at HIMSS14, Aetna CEO Mark Bertolini said the new model is about enabling consumers to interact with the system in a way that is simple and enables them to “stay ahead” of their health.

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