JAN 13, 2006 4:47pm ET

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Blues Plan Spends $1 Million on E-Rx

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Philadelphia-based Independence Blue Cross has spent more than $1 million to give 500 of its contracted physicians electronic prescribing technology. The Blues plan has begun distributing the technology to physicians for the year-long initiative, which was announced last September.

Its offering physicians the choice of a PDA from Round Rock, Texas-based Dell Inc. or a BlackBerry communications device from Ontario-based Research In Motion Ltd. The devices will be embedded with electronic prescribing software from Dallas-based Zix Corp. or Chicago-based Allscripts LLC.

The initiative is designed to enable physicians to use the hand-helds to write and send prescriptions to pharmacies. The payer also will enable physicians to check formulary, eligibility, drug interaction and other pharmacy information via the PDAs.

For more information, go to ibx.com.

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