The Agency for Healthcare Research and Quality has issued a report with 10 best practices recommendations for developing and marketing health information technology products for consumers.

The recommendations incorporate lessons learned in developing consumer I.T. products in other industries. “The guide is constructed to show how attention to customer needs and expectations throughout the design and development process will result in products that are accepted, useful and used,” according to the report. “This information is meant to assist companies that are starting a consumer health I.T. enterprise, seeking to improve their presence in the market, or expanding their customer base to new segments of health care consumers.”

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