Who's Going to Pay to Play?

Health games-consumer-oriented applications and interactive technologies that promote healthy activity-are rapidly coalescing into a growth industry. Just ask Ben Sawyer, the founder of the Games for Health Project, whose annual summer conference has been growing steadily since its launch in 2003-from 150 attendees to over 400 last year. "We have high hopes of drawing 500 to 600 this year," says the buoyant Sawyer.

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