5 Reasons The Apple-IBM Team Will Succeed

5 Reasons The Apple-IBM Team Will Succeed 5 Reasons The Apple-IBM Team Will Succeed

Apple and IBM have joined forces to bring Big Blue’s core competencies in big data and analytics to Apple’s iPhone and iPad. The exclusive agreement will result in a new class of more than 100 industry-specific enterprise solutions, including native apps developed from the ground up for banking, healthcare, insurance and other markets. IBM MobileFirst for iOS Solutions for these verticals will become available starting this fall and into 2015. Here's five reasons why Forrester Research says the partnership will succeed.

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It’s easy to cast a cynical eye on business development deals as an “I love you, you love me” exercise. This is not one of those deals. Exclusive elements to this partnership like IBM’s investments in native iOS apps and Apple’s anointment of IBM with global partner status indicate that there’s significant commitment of assets and cooperation by both partners.

IBM has the ability to broker enterprise licensing agreements that will add a measurable contribution to both companies’ bottom line through bulk purchasing, backed by creative leasing and financing. This partnership positions Apple as a primary beneficiary of the next hardware replacement cycle for IBM customers with PCs and BlackBerry devices, who will give increased consideration to iPads, iPhones, and MacBooks. And with millions of iOS devices already in the market (and in the hands of employees), there’s money to be made from the iOS apps IBM is building, if IBM’s design and development teams can successfully tap Apple’s design ethos.

As Android threatens iOS, Apple must double down on the consumer activities that are now its financial foundation. As Amazon Web Services, Google, Microsoft, and salesforce.com encroach on IBM’s enterprise franchise with their cloud offerings, IBM must double down on its enterprise investments.

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Neither company can lead in both enterprise and consumer markets alone, but both companies need to bridge enterprise and consumer opportunities.

Google in particular must either invest in enterprise sales and support or find a partner that’s ready-made for enterprise collaboration. Large systems integrators like Accenture and Deloitte are logical choices to complement the expanding and connected Android ecosystem with enterprise services and solutions. But we can’t ignore the potential that an Oracle tie-up would bring to Google — if both parties can settle their litigation over the future of Java, application programming interfaces (APIs), and virtual machines.

Apple and IBM have joined forces to bring Big Blue’s core competencies in big data and analytics to Apple’s iPhone and iPad. The exclusive agreement will result in a new class of more than 100 industry-specific enterprise solutions, including native apps developed from the ground up for banking, healthcare, insurance and other markets. IBM MobileFirst for iOS Solutions for these verticals will become available starting this fall and into 2015. Here's five reasons why Forrester Research says the partnership will succeed.

 

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