5 Payer Tech Trends
Most payers tend to lag in social media with limited meaningful dialogue on the channels, including Facebook and Twitter, the report says. Yet, their followers continue to grow with Cigna, WellPoint, and others launching social media campaigns.
Year-over-year, payers have pulled back and are focusing their efforts into a few areas, Chilmark says. The rush to create mobile apps has slowed down. Instead, payers are focusing on launches of biometric tracking initiatives and a few more careful social media investments.
It started in 2012 with Aetna’s CarePass platform and in 2013 other large commercial payers followed suit, with two main intentions – marketing and loyalty, and acquisition of member data.
‘Farmville’-style gamification has gone out of style toward the next generation, including caregivers and family. Some players have announced plans to create fully featured social and gamified consumer offerings, Chilmark says.
Since last year, biometric tracking has grown significantly, Chilmark says, using both dedicated hardware as well as built-in tracking capabilities in smartphones.
To order the 33-page report, costing $2,000, click here.
Consumer technology for payers continues to grow at record levels and defy expectations, according to a new white paper from Chilmark Research. With an extremely challenging macro environment due to health care reform, here are 5 trends in how payers are shifting toward the digital consumers. [Images: Fotolia]
Highly Revered Working Skills to Have by 2020
7 Ways Florida Toughened its Breach Notification Law
5 Reasons The Apple-IBM Team Will Succeed
Hidden Hospital Purchasing Costs
Chronic Care5 Myths About Consumer Use of Digital Healthcare Services
4 Success Traits for Today’s Health Plan CIO
Chronic Care5 ICD-10 Tasks to Keep Working On
Guiding Principles of ONC Plan for Full Interoperability