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5 Payer Tech Trends

Consumer technology for payers continues to grow at record levels and defy expectations, according to a new white paper from Chilmark Research. With an extremely challenging macro environment due to health care reform, here are 5 trends in how payers are shifting toward the digital consumers. [Images: Fotolia]

1. Social Media

Most payers tend to lag in social media with limited meaningful dialogue on the channels, including Facebook and Twitter, the report says. Yet, their followers continue to grow with Cigna, WellPoint, and others launching social media campaigns.

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