Business Intelligence

Digital Edition, September 11, 2012


Big data is already a rallying cry among advocates, a “must have” pitch to board rooms and institutions— yet not everyone agrees what big data is or really means. The best consensus right now is that big data is a collection of opportunities to work with large and/or fast moving and/or multiple formats of information we were unable to make sense of in the past. It’s not a tidy pile that can be organized, studied and filed away, which makes it difficult for companies to get their arms around. However, experts believe big data is ready to make its mark.


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