I recently had a client ask about MDM measurement for their customer master. In many cases, the discussions I have about measurement is how to show that MDM has "solved world hunger" for the organization.
Security and privacy have always been at the core of data governance. Typically, company policies, processes, and procedures have been designed to comply with these regulations to avoid fines and in some cases jail time. Very internally focused.
The number one reason I hear from IT organizations of why they want to embark on MDM is for consolidation or integration of systems. Then, the first question I get: how do they get buy in from the business to pay for it?