As Umpqua Bank�s Executive Vice President of Creative Strategies, Lani Hayward has been instrumental in creating and marketing the Umpqua brand and customer experience.� She has positioned the bank nationally and internationally as a model of change in the financial industry, focusing on customer experience innovation and game-changing channel delivery.Hayward is driven by the belief that a brand is only as authentic as the culture of the company it represents. As a result, she has focused Umpqua�s marketing efforts on exploring unconventional strategies that extend the company�s culture beyond its walls.Hayward leads a team dedicated to creating and delivering new concepts, from store design to interactive experiences to what Umpqua has dubbed �handshake marketing.�� In addition to being named one of the 25 Most Powerful Women in Banking by US Banker Magazine, Hayward�s work has been recognized locally and nationally, including in AdAge�s list of the Top 50 Sharp Ideas, and as the recipient of the Retail Design Institute�s 2014 international store design of the year award.
Like what you see? Make sure you're getting it all
Health Data Management delivers insightful analysis of the technology trends, tools and strategies that are shaping healthcare's future.