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Jenna Keehnen

Jenna Keehnen is the Executive Director for the United States Organizations for Bankruptcy Alternatives, Inc. (USOBA), the oldest active trade association in the bankruptcy alternatives industry which represents more than 170 members nationwide. USOBA’s mission is to provide legislative and legal compliance support to its member (primarily debt settlement) companies while maintaining the utmost in consumer protection. Jenna began her career in the consumer debt vector as the Director of Operations for the American Association of Debt Management Organizations (AADMO). AADMO is also a trade association that represents more than 130 members nationwide. The growing need for representation for debt settlement companies led to the creation of USOBA in 2004. Jenna acted as the Director of Operations for USOBA until 2006 when she was elevated to the position of Executive Director.As Executive Director, Jenna oversees all legislative action including collaborating with regulatory and legislative entities and drafting and amending bills. She also coordinates bi-annual industry-specific conferences, ensures excellent member relations and assists consumers seeking debt relief assistance. She publishes a State Law Guide summary that has been reviewed by legislators and regulators and continually updates member companies of any legal changes. Her office also produces informative newsletters for both member companies and consumers. In addition to her work in the debt settlement industry, Jenna also speaks at various conferences and workshops nationwide. Jenna was recently a panelist at the Federal Trade Commission’s 2008 “Consumer Protection and the Debt Settlement Industry” workshop. She has also spoken at the DBA International Annual Conference as well as the National Strategy for Financial Literacy’s “Taking Ownership of the Future” conference. In October, Jenna will be speaking at the 2009 Debt Settlement Leadership Conference. Jenna supports Susan G. Komen Foundation, Tourette syndrome research, the Make a Wish Foundation, local blood banks and mentors through the Houston Big Brother Big Sister program.