As Director of Experience Innovation at Umpqua Bank, David brings a unique perspective and design sensibility to an industry steeped in tradition. Responsible for design and development of the Umpqua Experience across all customer touchpoints, David developed Umpquas Discover Local Music Project, its Neighborhood Store concept, Umpquas Innovation Lab in Portlands South Waterfront, Umpquas LocalSpace small business social networking site and its Business Therapy event series.Formerly a Program Director at award winning design consultancy Ziba, David created brand strategy and product development programs for companies ranging from start-ups to Fortune 100s including Ford, Sony, Starbucks and Sega. His work managing the design and development of Umpquas flagship store in Portlands Pearl District helped Umpqua reaffirm its leadership position in the banking industry and establish a new standard of customer experience. A Portland native, David holds an MBA from the University of Oregon and degree in Communications from Portland State University.
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