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Brent  Kelly

Brent Kelly

Brent J. Kelly is an accomplished executive successful building long-term results for both entrepreneurial and blue chip companies. He has served in general management, marketing and digital roles for some of the best-known brands in the United States.Kelly joined First Niagara Financial Group* (NASDAQ: FNFG) as Senior Vice President, Chief Marketing Officer (CMO) in 2011 and is based in their Buffalo, NY headquarters. First Niagara is one of the top 25 banks in the US, serving Upstate New York, Pennsylvania, Connecticut and Massachusetts. They’re dedicated to helping customers do great things—in their businesses and in their lives. They fulfill this goal through both the strength of the 345 branches and $30 billion in assets (soon to add 195 HSBC branches through a pending acquisition), and through employees who are inspired by guiding customers toward financial success. Kelly is responsible for First Niagara branding, advertising, database marketing, research and marketing functions across all lines of business and drives the development and execution of the bank’s digital and e-commerce strategy (including online and mobile banking). Kelly was recently named to three newly formed senior management committees at First Niagara – Organizational Development Committee, Operating Committee and Strategic Planning Committee.Kelly has spoken on brand building, building strategic partnerships, delivering a superior customer experience and driving business growth through marketing at numerous industry and marketing forums. His teams have received recognition for new product development (including a patent pending checking account); outstanding online customer experience (mibank.com) – #3 rated best financial website by Javelin; and industry award-winning creative including 14 Communicator awards, 2 Telly awards and 2 Financial Services Forum awards.Kelly earned a Bachelor of Arts degree with a double major in Mathematics and Economics from the College of William and Mary in Williamsburg, VA; and earned a Master Business Administration degree with a concentration in marketing from New York University Stern School of Business in New York, NY.Kelly and his wife Carol along with their four children live in Mequon, WI and are in the process of moving to Buffalo.