Aditya Bhasin is the Consumer Marketing executive for Bank of America.Bhasins responsibilities include marketing across Bank of Americas consumer businesses consumer segments (mass market, mass affluent and small business); product lines (deposits, card, home loans, Merrill Edge investments); and marketing channels (mass media, direct response marketing, digital and banking center merchandising).Bhasin joined the bank in 2004, and most recently led Home Loans Product Management, Pricing & Strategy. Prior to this, he has held leadership positions in strategy, sales & marketing and analytics across various parts of the consumer business.He came to Bank of America after seven years with consulting firm Booz Allen & Hamilton, where he worked with retail financial services clients in the United States, United Kingdom and Australia on customer relationship strategies in mortgages, brokerage and small business, eCommerce and off-shoring.Bhasin also has co-founded two start-up companies Core Markets, an online commodities trading exchange, and Informant Systems, an online information management software company.He has masters degrees in business and computer engineering from Dartmouth College, and undergraduate degrees in chemistry and computer science from Hamilton College. He is based in Charlotte, NC.
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